Customer loyalty is an ongoing positive relationship between a customer and a business. It’s what drives repeat purchases and prompts existing customers to choose your company over a competitor offering similar benefits.
In the dashboard below we are checking this exact concept. We have an online shop with different type of products were we have a growth in quarter sales for the year 2019. But what about future? Is our company profitable enough to keep growing? We will analyse how old customers are perfoming and if their are repeatedly choosing to buy products from this shop. The best fits are those that should merchanised together in order to drive more profit to the company. So, let’s get into data talking.